When you grow up in New Jersey, you might get to spend at least part of each summer ‘down the shore.’ That’s how Danielle Mahon developed her love for walking on beaches, the salty summer breezes, and fresh seafood… at Ocean City, New Jersey.
Fast forward to 2003, when Danielle and her family relocated from New Jersey to North Carolina. They lived in Raleigh, but quickly found their true home on Topsail Island. Fresh and wild NC shrimp are plentiful, as are oysters, clams, scallops – and everything you need to have a great low country boil. This really appealed to the foodie inside Danielle.
It’s here that she was inspired to start Topsail Steamer, following in her dad’s entrepreneurial footprint. Danielle’s desire was to share the great food and soulful experience that comes with beachside feasts. Layer that with a chance to gather family and friends (daughter Emily and son Jimmy were the first two employees), a strong business background, and ‘timing is everything,’ her dream came true: the new company was born March 17, 2017 in Surf City.
Danielle’s goal from the beginning was to offer each customer coming to Topsail Steamer three things:
- Quality: they source only high quality, uber-fresh local seafood;
- Convenience: all the prep work is done, and there are three simple ways to order – call in, stop in, or order online;
- Experience: their theme is We’ve got the pot; you pick the spot. Just roll out the paper, gather friends and family, and enjoy a fresh seafood feast that encourages you to linger longer.
That combination worked so well that Topsail Steamer grew quickly, and then expanded. In May of 2018, they opened their second store, just 35 miles to the south in Wrightsville Beach. Both beach communities have committed locals and a swelling summer population – and that’s what turns out to be the key to success.
As the vacationers left, they took with them memories of great times with great seafood. They wanted this experience at home, so Danielle then researched the best ways to ship Topsail Steamer. She did this for a year, but in March of 2020, as COVID-19 caused more and more people in the US to shelter in place, she teamed up with Goldbelly. Within weeks, they had delivered Topsail Steamer Bay Buckets to all 50 states.
And in May of 2020, Danielle went home to New Jersey to open her third location – in Ocean City. Staying with the family theme, her niece and sister both work in the store. And staying with the success theme, the lines were up to 20 people long at times. New Jerseyans clearly know good food and a good time!
There’s more up Danielle’s sleeve, so keep your eyes on this website.
Questions now? Send a note to firstname.lastname@example.org.
Topsail Steamer is a takeout/delivery seafood steam pot company, headquartered in Surf City, NC and with additional stores in Wrightsville Beach, NC, and Ocean City, NJ. Started in 2017 by Danielle Mahon, the family-run enterprise has grown to three physical locations and delivery service to all 50 states, through Goldbelly.. Their seafood steam pots come in a single use pot for people to take home, steam & eat. The Signature Bay Buckets come with a base of sweet corn, red bliss potatoes, cocktail sauce, butter and brown paper for the table, to which a range of fresh, daily-catch wild shellfish are added. Topsail Steamer strives to provide each customer with quality, convenience and a great experience.
Founded: When: March 17, 2017
Where: Surf City, Topsail Island, North Carolina
By: Danielle Mahon
Current Locations: Overnight delivery from GoldBelly
302 S. Topsail Dr.
Surf City, NC 28445
530 Causeway Drive #8,
Wrightsville Beach, NC 28480
3363 West Avenue
Ocean City, NJ 08226
Nationwide (free overnight shipping): www.goldbelly.com/topsail-steamer